Your Success Is Our Success!
We help you create a “marketing engine” that allows you to measure the results of inbound, outbound and e-bound marketing campaigns. We help you select, evaluate and hone-in on the most effective marketing strategies for your business. It’s a continuous process, and over time, the results will speak for themselves.
When you choose dialPROS as your marketing and call center partner, you are engaging with a team who has as much interest in the success of your business as you do. We collaborate with you heavily in the beginning, investing our time and effort long before your first call is made or message is conveyed, and we stick with you long after your campaign is underway. In effect, we have (skin in the game) and your success is our success. Integrated marketing simply makes good business sense. Though the online world represents many new opportunities for marketing your products and services, the most effective approach is a comprehensive strategy that combines inbound, outbound and e-bound marketing components into one cohesive delivery solution.
Over the last 20 years the internet had become quite the channel for companies seeking to market their goods and services, but not the only channel. Many companies specialize in one or the other, at dialPROS we recognize that a combined approach yields superior results. We also believe the most effective marketing plans consider all techniques in formulating an initial marketing strategy playing to each medium’s strengths. This is something that differentiates us from other call center, design and marketing firms.
Components of an integrated marketing strategy:
- Synchronization of inbound and outbound telemarketing, email marketing SMS, Voice broadcasting and search engine marketing.
- A system to measure results and gauge the effectiveness of offline and online marketing and advertising initiatives.
- A consistent look, feel, tone and message carried throughout all aspects of design and delivery of your companies message.
At dialPROS, we can help you propagate a long-term, integrated strategy that leverages the strengths of all of the aforementioned disciplines to form one, well-crafted comprehensive marketing solution. This strategy starts evolving well in advance of the first prospect contacts, and continues long after your campaign is launched. Thank you for choosing dialPROS for your Call center and marketing needs.
Why We Do It!
Here at dialPROS we truly believe the key to a strong economy once again, is utilization of verbal communication and sharing of experiences. Our clients tell us people aren’t buying the way they used to because there are no more experiences worth making the buying cycle a pleasant and repeatable one. Consumers are no longer comfortable doing business with cold, faceless computer screens and hollow sounding mouse clicks. Gone are the days of the “experience” around a sale or introduction of a service, product or concept.
Imagine with me this experience with a purchase of a new Flat Screen TV. “I just had the most amazing experience when I bought my new Flat Screen at XYZ Corp. The sales people were knowledgeable and guided me to the product best suited for my specific needs, the cashiers were friendly and helped me save on my transaction by providing me with multiple options of payment best designed to save me money.
Even though I had a technical issue with the TV, their telephone technicians were US based, spoke articulate English, and worked through several scenarios in an attempt to fix my problem. In the end, I needed to return the product, and when I was greeted by the friendly, Returns Agent they handled my return with empathy and expediency and at the end called over a Specialist to help me find a replacement that was a better fit.” Sounds like something out of the imagination of a guy like Walt Disney right, a Fantasyland concept these days?
Well it doesn’t have to be. At least with you and your prospects call center experiences. We take pride in the fact that we can make a difference, and one that your prospects and clients will appreciate and keep them coming back for more. I can count on one hand how many times I’ve been able to share even a component of that scenario above in the last 10 years, and I’m sure you can relate.
How We Do It!
At dialPROS we understand any successful partnership is contingent on three key ingredients: People, Process and Product. On our end, we invest a considerable amount of time and energy in developing quality PEOPLE who utilize our best of breed PROCESSES to communicate your company’s PRODUCT/SERVICE MESSAGE, and we do it quite well. So well in fact that many companies both in the US and abroad have tried to copy it to the letter. As they say, don’t be fooled by imitations, demand only the real thing!
dialPROS has the history, expertise, and professionalism to represent you and your business in the best possible manner. Our process is quite simple yet comprehensive enough to ensure your product or service is marketed with the same amount of passion as if you were making the calls yourself. To that end, we work very closely with you in the beginning and ask for as much “content” as you can provide to help achieve a successful result.
Once you have chosen to partner with dialPROS you will be assigned a Campaign Development Representative (CDR). The CDR’s role is to introduce you to the dialPROS campaign process, work with you to craft an approach that will best convey your message, and guide you every step of the way along the campaigns path to ensure a successful outcome. Since dialPROS is a professional marketing organization and not just a call center, we take a very results focused approach to campaign development. Your CDR will ask you for content we will use while developing your campaign. They will help you identify goals and objectives that we will track to ensure alignment before, during and after your campaign. This content is designed to help achieve your primary goals and can consist of:
- A web page (if you have one)
- Product or Service brochures.
- Sales Notes…
- Bullet points.
- Competitive differentiators and other supporting documentation
- Certifications and affiliations and anything else that will help us embed your DNA in the campaign, because our goal is delivery of your message as if you were making the calls yourself
Once this information is collected we will start a development clock and interactive design process between you and your assigned CDR that we use to make certain our deliverables align with your expectations. Calling cannot begin without your final written approval.
We take this information and develop an approach to the campaign, it is from this approach that your script and pre-qualification questions will be created and integrated into the campaign. We also utilize the content you provide to train your dialing team.
In addition to our standard requests for information clients sometimes request utilization of their own internal data base, lead source, webinars, email follow-ups and other tools specific to their individual requirements. At dialPROS we pride ourselves on flexibility and can accommodate all those requests.
Lead sources can either come from you or dialPROS. If we provide your lead list, you can define your specific parameters with your desired geographic calling area focusing on your target market.
Your assigned agent(s) is responsible to make outbound calls on behalf of you for the duration of your choosing. Please visit our campaign selector for details around type of campaigns, days of the week run, and duration (Saturday calling and evening calling can be accommodated). dialPROS agents are able to make between 100 – 120 outbound calls in a B2B campaign, and 200-220 in a B2C campaign each day. Information such as name, contact details, answers to pre-qualification questions, status of call, interest of client, follow-up action and appointment set or next step will be collected and provided to you interactively at the end of each day (unless otherwise arranged).
Throughout the course of the week your campaign is monitored closely by our quality control staff. If changes to need to take place to ensure continued alignment with your goals and objectives, dialPROS will work out the details and you will be notified for approval.
Immediately prior to the end of the campaign, a review will take place to
identify the level of success of the campaign, this is your campaign post mortem. Your post mortem will include an overall assessment of the campaign strengths and weaknesses as well as our recommendation to continue the campaign
or not. You will then be asked by your CDR if you desire to continue the campaign into the next week. If so you can choose the appropriate campaign from our campaign selector page or we can invoice you again. This request is made prior to the end of the campaign to insure appropriate scheduling and resource re-allocation.
As mentioned previously, the key to your success and ours is flexibility. We provide you with complete flexibility over all aspects of your campaign.
Have unique requirements others have told you they won’t accommodate? dialPROS will!
